The Dirt
Successful Product Design, pt. 2: Branding with Paula Scher of Pentagram

This week on the show we are humbled to sit down with, pillar of the design community, Paula Scher, Partner at Pentagram. We continue our series on designing a successful product with a conversation about the importance of branding. Paula has, in some way, affected all our careers and we're thrilled to have the opportunity to sit down with her for this show.

Direct download: 145-scher.mp3
Category:tech -- posted at: 5:36pm EDT